February 13th, 2009
Possession or Access: Consumer Mode Preference, Consumer Desire and Value Investigation
Vivienne Chen, Department of Management and Marketing, Oakland University
For this presentation, Vivienne discussed her research, which used contemporary art collection and museum visits to explore two different consumption modes--possession and access, and to understand the relative consumer desire and value associated with each mode.
March 6th, 2009
Marketing: Is There A Paradigm Shift?
This session brought together marketing practitioners and academics in an open discussion of recent trends and shifts in marketing thought. Al Muniz kicked off the session with his thoughts. The session was initiated by Linda Tuncay and was co-hosted by the Chicago Interactive Marketing Association..